Bell & Ross Introduces the BR 03-94 Multimeter

Modern multi-scale chronograph.

Bell & Ross is back with another black ceramic square meter, but this time it’s a departure from the traditional emphasis on serious, military style. Immediately different from typical B&R products, the BR 03-94 multimeter prioritizes color and shape, sacrificing legibility in favor of style — which isn’t actually a bad thing.

initial thought
The BR 03-94 Multimeter is ostensibly an instrument. The multi-scale dial measures heart rate, respiration or travel speed in three forms of exercise.

But that’s how it works in theory. Filled with a plethora of colors, letters and numbers, it offers the wearer five different scales to match the chronograph, including three types of tachymeter scales, one for running, cycling and driving.

Granted, all of this is for aesthetic effect rather than practical use. The dial isn’t the easiest to read, especially when driving or biking, but it sure looks cool. It’s a far cry from B&R’s usual military-inspired look, which can be drab.

The various scales on the dial are highlighted in different colours – orange, dark green, white, pale green and forest green. And each scale is attached with its own base and unit indicator, so the wearer can use the fake watch as a measuring device when the scale is read in sync with the running chronograph seconds hand.

While looking very different from the BR 03’s fighter-instrument origins, the watch remains true to its roots with its signature four screws securing the round bezel to the square case. The table is modeled after the cockpit dashboard of a fighter jet.

The square case is made of virtually scratch-resistant matte black ceramic, with the addition of rectangular chronograph pushers and a knurled crown. It has a width of 42mm and a height of 12.80mm. The watch comes with a perforated black rubber strap and is water-resistant to 100 m.

Bell & Ross BR 03-94 Multimeter
refer to. BR0394-SW-CE/SRB

Diameter: 42 mm
Height: 12.8 mm
Material: black ceramic
Crystal: Sapphire
Water resistance: 100 m

Movement: BR-CAL.301
Functions: hours, minutes, seconds, date and chronograph
Frequency: 28,800 windings/hour (4 Hz)
: Automatic winding:
Power reserve: 42 hours

Strap: Rubber and additional fabric strap with Velcro closure